Advertising Policy

At Doyle Guides, we strive to include advertising that promotes local businesses and adds value for our readers while upholding the objectivity and integrity of our content. Maintaining our readers’ trust is our top priority, which is why we’re transparent about our advertising policy for both readers and potential advertisers.

Print Advertising

We offer print advertising in quarter-page, half-page, and full-page graphic formats. However, the guide’s text content is entirely separate from advertising and remains under our sole discretion. All guide text is written exclusively by our author(s), not by advertisers. As a courtesy, we often share text drafts about advertisers with them. While we fact-check diligently and welcome suggestions, we never allow advertisers to write or dictate the content.

Advertisers do not pay to be included in the guide’s text. However, it is our policy to prioritize text about advertisers within their relevant sections. For example, marina advertisers are listed first in the relevant General Yacht Services section, and restaurant advertisers are featured first in the relevant Restaurant section. If multiple advertisers are included in the same section, their order rotates with each new edition.

We make every effort to place ads near the corresponding guide text about the business. While we consider specific placement requests, we cannot guarantee them.

If a business that is not already featured in the guide decides to advertise, we will include text about them. The length and details of this content are at our discretion. Additionally, businesses with physical locations within our town maps or charts will be added as a point of interest.

Digital Advertising

Digital advertising options include graphic ads, hyperlinks within guide text and point-of-interest descriptions, custom point-of-interest icons on the interactive satellite map, and hyperlinked graphics on the app’s homepage.

Our digital advertising follows the same principles as print:

• All guide text is written independently by our team.
• We remain unbiased and objective.
• Advertisers cannot pay to influence or write text content.

We are committed to maintaining the credibility of Doyle Guides by ensuring that our advertising practices align with the trust our readers place in us.